Gozo Channel was set up to establish, maintain, develop and operate a sea transport service to and from Malta, Gozo and elsewhere which, by the carriage of passengers, freight and mail, will serve the national economy and interest of the Maltese Islands.

The overriding business strategy for Gozo Channel is to provide an economic, efficient, profitable, reliable and safe service to Gozo and for the Company's customers. Management has identified a number of key elements which will assist the Company achieve its objectives. These include:

• Safety, quality and environmental protection;
  
  
• Offering competitive and reasonable prices and complying with the social
  obligation aspect required of the Company;
  
  
• Basing the Company's strategy on a marketing and customer care orientation.

The Company's aim is to demonstrate that service provision is in compliance with passenger expectations and that passengers are not exposed to undesired risks. This means maintaining safe operational practices, emergency preparedness and for ensuring that vessels are kept in a safe condition.

To seek independent verification of attainment and to demonstrate to customers that product safety and quality are amongst the best, the Company has introduced a Safety Management System which meets the rules of a competent authority and which is consistent with the requirements of the ISM Code.